360 Booth Brand Activation with Altitude Brewing at The Remarkables
There are some locations that make an activation pretty hard to forget, and The Remarkables in Queenstown is definitely one of them.
Moment Booth NZ recently took our 360 Booth up the mountain for an activation with Altitude Brewing, bringing together branded 360 video, a Queenstown ski field and a silent disco for a very different day on the slopes.
Rather than placing the booth inside a traditional event venue, the 360 was set up right amongst the action at The Remarkables, with the snow-covered mountains forming the backdrop to the experience.
Bringing the 360 Booth to the mountain
One of the things we love about brand activations is that no two are ever quite the same.
For this activation, the 360 Booth needed to work within an active ski field environment while still being easy for guests to spot, jump onto and use throughout the event.
The booth was positioned at the base building at The Remarkables, putting it directly amongst the flow of people coming through the activation.
And with the mountains visible behind the booth, there wasn't much need for a traditional backdrop.
360 video meets silent disco
The silent disco added another element to the activation, with guests able to step straight onto the 360 platform while wearing their headphones and capture a video of the experience.
The camera travelled around the platform, creating a short slow-motion 360 video that guests could view and share digitally afterwards.
It made for some great content, but more importantly, it gave people something interactive to actually do as part of the wider activation.
Putting the Altitude Brewing brand into the content
For brand activations, the experience is only one half of what the 360 Booth can deliver.
The content guests take away is just as important.
The finished videos incorporated Altitude Brewing branding, turning each guest's 360 into a piece of branded content that could then be shared beyond the event itself.
That means the interaction doesn't necessarily finish when someone steps off the platform. Every video has the potential to carry the brand into Instagram Stories, messages, group chats and social feeds afterwards.
Built for more than traditional events
This activation is a great example of why we've continued developing the 360 side of Moment Booth NZ.
A 360 Booth doesn't have to sit in the corner of a ballroom.
We've taken our setups into ski fields, festivals, corporate events, brand activations and other environments where the booth needs to become part of a much bigger experience.
For Altitude Brewing at The Remarkables, that meant working around the mountain environment and creating something that felt at home alongside the silent disco and the rest of the event.
The result was simple: step on, have some fun, capture the moment and walk away with a branded video from a day on the mountain.
Brand activations in Queenstown and across New Zealand
Queenstown offers some pretty unique opportunities for brands wanting to create experiences outside the traditional event environment.
Our 360 Booth can be customised for brand activations with branded video overlays, digital sharing and activation-specific creative, with our team handling the equipment, setup and operation.
And while Queenstown is becoming a big part of what we do, Moment Booth NZ provides corporate events and brand activations throughout New Zealand.
From a 360 Booth on a ski field to fully customised corporate and experiential activations, we can build the booth experience around the event rather than expecting the event to work around the booth.
Get in touch with Moment Booth NZ to talk through what you're creating and how we can build an interactive photo or 360 experience around it.
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