Client
Skyline Queenstown
Location
Queenstown,
New Zealand
Activation Type
Branded 360 Video Experience
Event
100 Million Luge Rides
Features
Custom Branding • Curved Branded Backdrop •
Instant Digital Sharing •
Fully Attended Activation
Moment Booth NZ partnered with Skyline Queenstown to help celebrate an extraordinary milestone—the completion of 100 million Luge rides.
To bring guests into the celebration, we delivered a fully branded 360 video experience designed to create memorable, high-energy content that visitors could instantly download, keep and share.
Set against a custom curved Skyline backdrop, the activation transformed a major company milestone into an interactive guest experience—allowing visitors to become part of the celebration while generating engaging, shareable digital content.
The Brief
Skyline Queenstown reached an incredible milestone: 100 million Luge rides.
To mark the occasion, the Skyline team wanted an engaging experience that encouraged guests to participate in the celebration while creating memorable content connected to the milestone.
The activation needed to complement Skyline’s brand, appeal to a diverse mix of local and international visitors, and provide guests with digital content they could access and share instantly.
Our Activation Solution
Moment Booth NZ delivered a fully managed 360 video activation customised for Skyline Queenstown’s 100 Million Luge Rides celebration.
Guests stepped onto the 360 platform while a rotating camera captured dynamic slow-motion video content. Each video incorporated custom event branding, transforming every guest interaction into a personalised digital keepsake celebrating the milestone.
The activation included:
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Custom Skyline Queenstown-branded video overlays
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Large curved branded event backdrop
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Unlimited 360 video experiences
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Instant guest downloads via QR code
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Professional LED lighting
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Premium gold event barriers
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Dedicated Moment Booth activation attendants
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Full delivery, setup, operation and pack-down
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Secure post-event online content gallery
Turning a Milestone into a Guest Experience
Rather than celebrating the achievement through signage alone, the 360 activation invited Skyline guests to become part of the milestone.
Visitors stepped into a dedicated branded activation space, captured their own 360 video and received personalised digital content connected directly to the 100 Million Luge Rides celebration.
The experience created an interactive focal point for the event while giving guests a memorable piece of Skyline-branded content to download, save and share.
The Results
50+
360 Video Experiences
200+
Estimated Guest Interactions
1
Milestone Activations
Instant
Digital Content Delivery
One
Major Tourism Milestone
The activation helped transform Skyline Queenstown’s 100 Million Luge Rides milestone into an interactive celebration that guests could actively participate in.
Throughout the event, visitors created personalised 360 videos featuring custom Skyline branding, with content available for immediate download and sharing.
The combination of an immersive branded environment, interactive technology and instantly accessible digital content helped extend the celebration beyond the activation itself—giving guests a memorable connection to one of Skyline Queenstown’s most significant milestones.
Designed Around the Skyline Brand
Every element of the activation was designed to complement the scale and significance of the celebration.
A large custom curved backdrop created an immersive Skyline-branded environment, while professional lighting, gold event barriers and custom digital overlays delivered a polished and cohesive guest experience.
By integrating the event branding throughout both the physical activation space and the final digital content, every guest interaction remained connected to Skyline Queenstown and the 100 Million Luge Rides milestone.
Creating Shareable Tourism Experiences
Tourism experiences are built around memorable moments—and interactive activations provide guests with a way to capture and share those moments in a personalised format.
Each 360 video became a branded digital keepsake that guests could access directly from their phones without needing to download an app.
By placing Skyline branding within content guests genuinely wanted to create, keep and share, the activation helped turn guest participation into authentic digital engagement.
Supporting Major Tourism Milestones
Major milestones provide an opportunity to celebrate achievements while strengthening the connection between a tourism brand and its visitors.
Moment Booth NZ worked alongside the Skyline Queenstown team to deliver a professionally managed activation that complemented the event, engaged guests and brought the milestone to life through interactive content.
The experience demonstrated how branded activations can transform major announcements and celebrations into memorable guest experiences with value extending beyond the event itself.
Planning an Interactive Brand Activation?
Whether you’re celebrating a major milestone, launching a new experience, hosting a tourism event or creating a sponsor activation, Moment Booth NZ delivers interactive experiences designed around your brand, audience and campaign objectives.
From branded 360 video experiences and premium photo booths to AI-powered content and fully customised digital activations, we help tourism operators and leading brands turn guest participation into memorable, measurable and shareable experiences.