Client
CORONET PEAK
Location
Queenstown,
New Zealand
Activation Type
Branded 360 Video Experience
Event
Christmas in July & Night Ski
Features
Custom Branding • Instant Digital Sharing • Unlimited Guest Experiences •
Fully Attended Activation
Moment Booth NZ partnered with Coronet Peak to deliver interactive 360 video activations during its Christmas in July celebrations and Night Ski events.
Designed to complement the energy of the mountain, the 360 experience encouraged guests to step onto the platform, capture high-quality slow-motion videos and instantly download and share their content—all while extending Coronet Peak’s brand beyond the event itself.
The Brief
Coronet Peak wanted to add an interactive experience that complemented the atmosphere of its Christmas in July celebrations and Night Ski events while encouraging guests to engage, create memorable content and share their experience online.
The activation needed to operate effectively within a busy alpine environment, appeal to a wide range of guests and provide an experience that was quick, engaging and easy to share throughout the evening.
Our Activation Solution
Moment Booth NZ delivered a fully managed 360 video activation designed specifically for the Coronet Peak event environment.
Guests stepped onto the 360 platform while a rotating camera captured dynamic slow-motion video content. Each experience was automatically enhanced with custom Coronet Peak event branding, creating polished, social-ready content that guests could instantly access from their phones.
The activation included:
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Custom Coronet Peak-branded video overlays
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Unlimited 360 video experiences
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Instant guest downloads via QR code
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Professional LED lighting
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Premium event barriers
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Dedicated activation attendants
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Full delivery, setup, operation and pack-down
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Secure post-event online content gallery
Designed for Instant Engagement
The 360 booth became an interactive part of the Night Ski experience, attracting groups of friends, families and visitors throughout the events.
With no app required, guests could scan a QR code immediately after their session, download their branded video and share it across their own social channels.
By incorporating Coronet Peak branding directly into every video, each guest interaction created a piece of branded digital content that could continue reaching audiences beyond the mountain.
The Results
75+
360 Video Experiences
300+
Estimated Guest Interactions
2
On-Mountain Activations
Instant
Digital Content Delivery
Across the Christmas in July and Night Ski activations, guests completed approximately 75 360 video experiences, with an estimated average of four people participating in each session.
The activation generated approximately 300 direct guest interactions, with branded digital content available for immediate download and sharing throughout the events.
The positive response from guests contributed to an ongoing activation partnership between Moment Booth NZ and Coronet Peak, creating opportunities for future events and sponsor-led experiences on the mountain.
Built for the Mountain
Delivering an activation in an alpine environment requires flexibility, careful planning and an experienced event team.
Moment Booth NZ worked alongside the Coronet Peak team to coordinate access, setup and activation delivery around mountain operations and changing event conditions.
During one activation, strong alpine winds required the experience to be relocated into the Coronet Peak base building. Our team adapted the setup while maintaining a premium, engaging guest experience throughout the event.
This flexibility helped ensure the activation remained operational, safe and accessible while continuing to deliver high-quality branded content.
Creating Value Beyond the Event
Every guest interaction produced a personalised piece of Coronet Peak-branded content that could be downloaded, saved and shared.
Rather than relying solely on traditional event signage, the activation placed the Coronet Peak brand directly within content guests genuinely wanted to create and keep.
This transformed individual guest experiences into authentic, shareable brand moments—extending engagement beyond the physical event and creating additional digital exposure throughout the evening.
What Coronet Peak Said
“We’ve had Moment Booth on the mountain a couple of times, and it’s been a great success, with customers really enjoying the experience and sharing the content during the night—creating some great digital exposure.”
— Coronet Peak Events Team
An Ongoing Activation Partnership
Following the success of the Christmas in July and Night Ski experiences, Moment Booth NZ has continued working alongside Coronet Peak as an activation partner.
The partnership has also created opportunities for Coronet Peak’s commercial partners to incorporate interactive, branded guest experiences into future events and sponsor takeovers.
This demonstrates how a well-designed activation can deliver value not only for guests but also for venues, event organisers and brand partners.
Planning an Interactive Brand Activation?
Whether you’re planning a mountain event, tourism activation, product launch, festival, sporting event or sponsor experience, Moment Booth NZ creates interactive activations designed around your brand, audience and campaign objectives.
From branded 360 video experiences and premium photo booths to AI-powered content and fully customised digital activations, we help turn guest participation into memorable, measurable and shareable brand experiences.